SARA UNDERDOWN
A leading and trusted
voice for champagne
in Australia
A leading and trusted voice for champagne in Australia
Sara Underdown is a leading and trusted voice for champagne, based in Australia.
She is the founder of VINE & BUBBLE, a renowned online champagne media, luxury events and travel company.
As a professional in the champagne industry, Sara works with PR agencies, champagne producers, importers, hospitality venues and associated brands to connect wine lovers with champagne through education, training, media, events and bespoke experiences.
Sara is a Dame Chevalier of L’Ordre des Côteaux de Champagne and has been recognised through the prestigious Vin de Champagne Awards, the Louis Roederer International Wine Writers’ Awards, IWSC Wine Communicator Awards, 67 Pall Mall Wine Communicator Awards and the Born
Digital Wine Awards. She is also the official Star Wine List Ambassador for the Champagne region (as well as South Australia).
In 2026, she will serve as a judge at the 23rd edition of the Decanter World Wine Awards (DWWA) – the world’s largest and most prestigious wine competition.
Sara writes regularly for international and domestic drinks publications, magazines and newspapers and has been featured in: The World of Fine Wine, Wine Spectator, The Drinks Business, Delicious, Decanter, NewsCorp newspapers, SA Life Magazine, amongst others.
In 2023, she created the VINE & BUBBLE Podcast and travels to Champagne regularly, talking with the Cellar Masters, industry representatives and everyone in between to connect wine lovers with the story behind the finest bubbles of all.
BRAND PARTNERSHIPS
Her attention to detail in wanting to understand what champagne viticulture and winemaking is, is second to none and shows pure dedication. Champagne in Australia and beyond owe her a lot.
The events and tours she puts up are highly educational, and more importantly, fun ! ”
Accolades, Endorsements & EDUcation
- Dame Chevalier, L’Ordre des Côteaux de Champagne
- Star Wine List Official Ambassador for the Champagne Region and Adelaide
- 2025 IWSC Wine Communicator Awards (Emerging Talent)
- 2025 67 Pall Mall Global Wine Communicator Awards (long-listed)
- 2025 Lux Life Magazine Best Champagne Platform
- Member of the Circle of Wine Writers
- 2019 Louis Roederer International Wine Writers’ Awards
- 2019 Born Digital Wine Awards
- 2016 / 2018 Vin de Champagne Awards (Comité Champagne)
- WSET Level 3
- Wine Scholars Guild Champagne Masters
- Bachelor of Economics (University of Queensland)
- Bachelor of Arts majoring in Public Policy (University of Queensland)
- Diploma of Professional Writing